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Home > Promising Practices > CDC COMMUNITY GUIDE: Cancer Prevention & Control, Client-Oriented Screening Interventions: Small Media

CDC COMMUNITY GUIDE: Cancer Prevention & Control, Client-Oriented Screening Interventions: Small Media

CDC

An Evidence-Based Practice

Description

Small media include videos and printed materials such as letters, brochures, and newsletters. These materials can be used to inform and motivate people to be screened for cancer. They can provide information tailored to specific individuals or targeted to general audiences.

The Community Preventive Services Task Force recommends interventions that use small media based on strong evidence of their effectiveness in increasing:
• Colorectal cancer screening by fecal occult blood test (FOBT)

Results / Accomplishments

Results from the Systematic Reviews:
Colorectal Cancer:
Seven studies (including 9 study arms) qualified for the systematic review (one included a tailored intervention).
• Proportion of study participants completing screening by FOBT: median increase of 12.7 percentage points (8 study arms)
• None of the qualifying studies addressed flexible sigmoidoscopy, colonoscopy, or double contrast barium enema screening, so the findings may not apply to these.
• Reviewed studies were conducted among different racial, ethnic, and socioeconomic groups.

About this Promising Practice

Primary Contact
The Community Guide
1600 Clifton Rd, NE
MS E69
Atlanta, GA 30329
(404) 498-1827
communityguide@cdc.gov
https://www.thecommunityguide.org/
Topics
Health / Cancer
Source
Community Guide Branch Epidemiology and Analysis Program Office, Centers for Disease Control and Prevention
Location
USA
For more details
https://www.thecommunityguide.org/findings/cancer-...
Target Audience
Adults

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  3. Direct Mailing of Fecal Occult Blood Tests to Increase Colorectal Cancer Screening
  4. Improving Colorectal Cancer Screening Among the Medically Underserved
  5. Mailed Psychoeducational Intervention for Colorectal Cancer Screening
  6. Patient and Physician Reminders to Promote Colorectal Cancer Screening

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An Evidence-Based Practice meets the following HCI criteria:

  1. The program description includes at a minimum: the sponsoring organization, program goals, program implementation steps, and outcomes that have demonstrated program success in achieving the program goal in one or more localities.
  2. The results from an evaluation of the program include quantitative measures showing improvement in the outcome(s) of interest after the implementation of the program (i.e. increase in smoking cessation, not just the delivery of a smoking cessation program). The outcome measure(s) is/are compared at relevant time periods before and after the intervention or program implementation. Alternatively, the evaluation study compares the outcome(s) between an intervention group and an appropriate control group.
  3. The study is of peer-review quality and presents numbers in a scientific manner; measurements of precision and reliability are included (e.g. confidence intervals, standard errors), results from statistical tests show a significant difference or change in the outcome measure(s), and relevant point estimates and p-values are presented. Note: if the results from an evaluation of a program are presented in a scientific manner and the outcome measure is improved compared to the baseline measurement or the control group but the difference is not statistically significant, the practice is classified as effective and not evidence-based.